At this point I consider Facebook to be a necessary encumbrance to modern life.
First, the bad:
- Facebook does not “connect” us. It separates us.
- Facebook is not good for political discourse in any way, shape, or form.
- Facebook facilitates the Internet Outrage Machine that is so poisonous for everyone who is exposed.
- Facebook hasn’t saved media companies. It’s made them serfs in Facebook’s empire.
- Facebook is an addictive time suck.
- Facebook incontrovertibly gives businesses an amazing advertising product with a reach and targeting ability the likes of which have never before been seen.
In my version of “living the dream,” I am not on Facebook. In this life, I share pics of my son with the extended family in one of several other perfectly obvious ways, I get my news by visiting actual news sites, and I keep up with my friends by actually visiting with my friends.
So, why don’t I quit?
Reason 1: I’m in marketing. I can’t quit, for obvious marketing-related reasons.
Reason 2: I can’t think of a more effective way to let people know what I’m doing with my film projects. My audience wants to know about what I’m up to, what movies I’m working on and such, but not all of them want to sign up for an email list. They actually do prefer to receive their updates via Facebook. It is without a doubt the most effective way to spread the news.
One day though I will quit. Either Facebook will cease to be the effective marketing tool that it is right now, or I will leave marketing and leave film and leave everything behind that requires me to “spread the word” in order for it to succeed. I would become a farmer, but that requires me to work 14-hour days in one place for much of the year, so that’s out.
But… one day.