It was early evening, the weather was perfect, and I had just ordered a pre-dinner beer in Medellín, Colombia, at an open-air wine bar called El Botanico, the kind of fancy chic restaurant my travel blogger guest enjoyed. Her blog, The Boutique Adventurer, promises “Adventures with a high thread count.” Expensive wine and fine ambiance in a city known primarily for its history of drug trafficking was pretty much her specialty.
A few days ago, she’d promised our small group of Unsettled travelers to explain to each of us how she’d launched a travel blog and reached, in one year, 10,000 followers, and all for less than $1,000. I can throw together a pretty WordPress site inside a few days for less than $100, so it wasn’t the website itself that impressed me. It was the followers. I wanted to know if this former marketing-exec-turned-40-something travel blogger, who boasted of having visited more than 70 countries, knew something about social media engagement that I didn’t.