How are you writing the story of your life?
Charlie Becker, The Machine in the Garden, and navel-gazing on Substack
This note by
kicked off a mini existential crisis in my writing:Every time I scroll Substack for the last week or two, it seems like everyone is writing about living, but not in the good way?
âŠEverybody wants to write about story craft but nobody wants to write great stories. Everybody is writing about how to live a great life or how great their life is but nobody is writing about how theyâre living their life right now.
This is always a danger: to slip into the how rather than the what. To let your audience growth numbers get to you, the gross annualized revenue, the likes, the shares. Before long, youâre no longer sharing your own life, but telling others how to live theirs.
âIâm providing value,â we say, or we use any number of euphemisms to describe the process of becoming a guru, an influencer, a dispenser of life advice.
But every time I do this, it feels just a bit off. Unnatural.
When Iâm on my game, Iâm writing about life right now. Like how it was to take down the walls of the old stone townhome I bought in Spain. What it was like to watch the best climbers in the world tackle their projects in Siurana. Or recently, how it felt to fail the driving test in Barcelona.
In contrast, when Iâm off my game, itâs usually because Iâm caught imitating.
And Iâm not alone. On Substack, we are in the midst of what one meme called âSubstack Summer,â characterized by writers writing about Substack, how to grow on Substack, or how to succeed at Substack. Itâs writers writing about the meta points of life, rather than life itself, writers navel-gazing at themselves.
A new generation trying to be Carrie Bradshaw, just on a new platform.
Others have complained about the formulaic, LinkedIn-ification of certain writing on Substack: a personal anecdote, followed by a generalization, packaged with a clear âtakeaway.â
Iâve been guilty of all of this. This writing you are reading now is itself guilty.
I sometimes write about writing because, well, I think a lot about the craft of writing and its place in my life. And I think the medium in which we tell our stories matters for the stories themselves.
If you are on Instagram or YouTube, then the particular constraints of those platforms shape how you tell your story. The particular rhythm, style, and cadence of the platforms has a profound impact not just on the stories we tell, but on how we live our lives while telling them
I like writing a newsletter because I donât like to contemporaneously tell the story of my life while Iâm busy living it. The last thing I want is to be present in the moment of some beautiful experience and then to have a thought suddenly intrude: should I Instagram this? Do I whip out a camera and film?
Some of my favorite storytellers online are YouTubers, but with respect to my friends who have suggested I start a YouTube channel about the renovation project in Spain, I just donât want to have a camera pointed at me at all times. I simply do not want to film my life while Iâm busy living it.
The newsletter allows me to live, digest, and then block time out of my life to specifically write, create, and share. This for me is preferable to a visual medium, where Iâm much more tempted to share as Iâm living.
Still, Beckerâs complaint about writers who write about how to live a good life rather than how they are living right now struck a chord. There is a constant pull in this medium, in this Substack community, with the tools that Substack is developing, to imitate what others are doing. And what others are doing appears to be not dissimilar to what creators do on other platforms. Which is to say, make themselves into some sort of guru dispensing advice.
As songwriter
wrote, in response to the note above from Becker:i think the issue with a lot of the internet weâve made nowadays is that people want to know how to do things, and how to improve themselves and bla bla bla⊠in short: many people donât want the art as much as they want the tools to help them feel like they have the capacity to make the art.
This kind of how-to, clear take-away writing is nakedly transparent when I see it on LinkedIn. Iâve really come to despise the kind of formula you see there from LinkedIn âinfluencersââa work anecdote followed by a meta point about work (even if Iâve occasionally wondered how I might imitate said influencers, to support my consulting business and make more money).
But the rabbit hole Iâve been down recentlyâincluding the excellent
essay The Machine in the Gardenâmade me realize that Substack also has a lot of this formula.Sundberg writes:
Creating content with the goal of making money off of it is different than creating content with the goal of getting likes, is different than creating content with the goal of being creative and connecting with other people. Seems to me, the obvious attraction of being able to monetize your tasteâover putting out a probably-more-interesting letter about your actual lifeâis leading to a lot of very, very similar Substacks.
Yes, the profit motive leads writers to write certain kinds of writing above others, and thereâs really no escaping this other than to remove the profit motive altogether.
Obviously.
Nevertheless, I will resist this pull (I nearly wrote, âYou must resist this pull,â but that would be succumbing to what Becker called The Sin of the Second Person Sermon, wherein you start using the second person as a step toward universalizing oneâs own perspective into a clear lesson for othersâlike I said, mini existential crisis).
I resolve to write about life as Iâm living it. To resist obsessive self-analysis, to avoid excessive comment on meaning. Rather, to let the meaning speak for itself.
Becker again:
Itâs an unfortunate side effect of internet writing that everyone thinks every piece of writing must have some crystal clear lesson for every reader with an 8th grade reading level.
One thing I admire about Martin Djoolard, the YouTuber renovating two old stone cabins in the Italian Alps, is just how little comment there is. Djoolard films his life, but the end product has a kind of purityâDjoolard never gives advice or analysis, and rarely waxes philosophical. Nearly everything is just: this is what Iâm doing.
It is left for us viewers to mull and wax poetic about the meaning.
I want more of that in my own creative work and life. Here I am, this is what Iâm doing, this is how Iâm living, these are my choices.
And thatâs it.
Antoni Gaudi, the Catalan architect responsible for the Sagrada Familia, who transformed architecture, whose legacy on Barcelona is incontrovertible, said and wrote almost nothing about his own life. He rarely gave interviews, did not keep a journal, did not publish a memoir, and certainly did not have a YouTube channel.
The story of Gaudiâs life can only be told through his worksâso said a biography I read of him while living in Barcelona. And though the adoring public may have wished for greater explanation (can you imagine Gaudi âgiving valueâ to other aspiring architects?), we are left only with the works.
Rafferty writes:
sometimes it feels like youâre on this providing-value train and the people youâre serving want the value, you get successful providing the value, the how-toâs, the heres-what-to-dos and the handy listicles⊠but the value is always on the outside of the art, and isnât the art itself.
Here is to letting the art be the thing itself.
Here is to letting the works speak on their own.
Okâenough navel-gazing.
Back to life.
Thanks for this reminder. Love the Gaudi reference.
Interesting. I started my Substack b/c I wanted to share what I had learned during my PhD research. SO many people ask me about it that I thought a newsletter would be a hit. Nope. Instead, people like my writing better when it is personal. Which has always felt to me too much like our reality-show obsessed culture. Please, I'm not that interesting and I don't want gawkers or voyeurs. I think it takes a certain ego to write about one's self. Not ego as bad necessarily, just a different emphasis, a different personality. It's taken a lifetime to feel comfortable in front of a camera - I much prefer taking the photos. So my challenge has been adapting to what my readers want (more of me and my story) vs what I really want to write - psychology, mythology, theories on home.
I also agree with the camera in your life. I had over 52,000 views on my first video of my Sicily home, over 1100 subscribers immediately. But making more videos was difficult - I don't want the camera on. I don't even think about having it on, typically, until after the action is done. My subsequent videos had significantly less viewership which has let me off the hook - making movies is not where I want to spend my energy. Though, admittedly, when I did spend the time to engage with strangers, I learned a few things - some had good suggestions. Others, definitely not :)
Navel-gazing is a good way to describe so much of what's on Substack and that's what bores me. I'm interested in your life (and others) only so much as it relates to something bigger, something outside of you. In general, that is. Once I know you, I'm interested in you. And maybe that's it: people think that reading something personal somehow connects them to that person and the people who write only navel-gazing pieces are in need of that kind of connection, superficial as it is. Ow, does that sound judgemental? Perhaps it is. But honestly, I'm interested in what you write b/c we have connected a small bit outside of your posts. My impression is that you're someone I could hang with socially. At the same time, the truth is that we really don't know each other. So, if I didn't feel like your posts expose me to something bigger than you, then I wouldn't read them. Does that make sense?
Sorry for the ramble.
The takeaway for me is that we need to remain authentic. Maybe that doesn't result in more readers, more clicks, more likes, etc, but eventually we find the people with whom we truly connect. Is it any different from high school?